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About General Mills

About General Mills

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. The company is best known for its many quality brands enjoyed by Canadian consumers every day.

The company’s flagship brand is Cheerios*. Additional key cereal brands include Honey Nut Cheerios*, Oatmeal Crisp*, Nesquik® and Lucky Charms*. General Mills also makes Yoplait*, Betty Crocker*, Nature Valley*, Pillsbury*, Hamburger Helper* and Old El Paso* products.

General Mills is committed to creating social and environmental value in the countries we operate in. To download the 2017 Global Responsibility report, please click here.


Contact Information

General Mills Canada Corporation

1875 Buckhorn Gate
Suite 201
Mississauga, Ontario
L4W 5N9
Phone: (905) 212-4000

Start living the delicious life!

When you register for the Life Made Delicious website and email program, you open the door to exclusive recipes, offers and perks from your favourite General Mills brands.

You’ll also get tips and tools to help you save time inside and outside of the kitchen. Join now and you can:

  • Store all your favourite recipes in your Recipe Box, so you can find them quickly and easily
  • Find out about the latest promotions, including coupons and free offers from General Mills brands
  • Get ideas for easy entertaining, dinnertime dilemmas and family activities
Ready to get started?

Corporate Sponsorship

At General Mills, we believe we have a responsibility to support our community. That’s why we are proud sponsors of and contributors to many educational, social, health and cultural programs, including Concerned Children’s Advertisers, Breakfast Club of Canada, and Boys and Girls Clubs of Canada.

We are also very committed to helping improve the nutrition and fitness behaviours of families and children.

In the fall of 2018, our employees engaged in supporting a successful campaign for United Way chapters in several regions of Canada.

We could not have done it without the following partners  :